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If thinking about putting your pitch deck together makes you cringe, then this masterclass is for you.

 

Because let’s face it. There are a ton of resources on the internet telling you what you need to put in your pitch deck. Most of these resources only have part of the info and leave you with questions. And others tell you completely conflicting information. Who can you believe? Don’t you just want a straight forward, proven pitch deck format and easy financial model?

Creating your pitch deck doesn’t have to be a painful process!  

Once you see how I have been creating pitch decks for years that have helped raise hundreds of millions from VCs, you can be confident in your deck.

When you have a solid pitch deck, you:

  • Get more meetings with VCs

  • Get more interest from VCs because you have clearly shown them what they would be investing in.

  • Don’t have to answer the basic questions about your business that VCs want to know.


The first pitch deck and financial model I built were definitely amateur. I used a pitch deck template that I got from my entrepreneurship class. But I didn’t know what VCs were actually looking for. That’s the main issue. I thought if we just showed the business in the best light and our vision for the company that was good enough.

But the truth is that VCs are looking for some very specific elements in your business. If your pitch deck does not include those things, they won’t be interested. The problem is that if you didn’t even know what you are supposed to include you will get passed over without even getting a chance to respond.

Once I understood the things that VCs wanted I was able to tailor my decks and make my the business more appealing.

This is the very pitch deck template that I am going to share with you has helped raise from VCs over and over again.

THE TRUTH:

You can put together a great deck that you can be confident pitching in a week’s time. You will need the following to create your pitch deck:

  • A clear understanding of your product/service

  • Why you are building your product/service

  • Who will buy your product/service

  • Estimated prices you will charge

  • Who else is selling a competing product/service

  • Your vision for the company

With the above information and my guidance you will be able to put together your pitch deck and financials.

Even though your pitch deck is a living document and every time you present it you will likely want to tweak the content, after working on this deck for seven days you will have a solid plan that you can be confident taking to VCs.

My results: hundreds of millions in VC investment over the last decade years.

I’ve personally worked on dozens of raises and know the process and what to expect.

I wish that I could tell you it was really easy and this pitch deck will be a magic bullet to cash in the bank. It won’t be. But it will be the second best thing you can do next to working directly with me or someone else who has been supporting VC raises for a decade.

No one is born knowing how to pitch VCs. Take a little shortcut and learn from what I have seen over the years.

What is a VC pitch deck?

It is a presentation (in PowerPoint, Keynote or PDF) that is used to pitch VCs your business idea with the objective of potentially raising equity funds from that VC.

The presentation itself focuses on the business itself, not necessarily on the features of your product or service.

It should have enough text to be a standalone document but not so much text that you are reading paragraphs to your audience.

Why do I need a VC pitch deck for my early stage tech company?

You only need a pitch deck if you are planning to raise equity funding for your business.

If you prefer to bootstrap (use your own cash and/or combination of family loans) or get a loan to fund your business’ growth, you don’t need a VC pitch deck.

Why is there so much varying advice on what goes in a VC pitch deck?

- Varying opinions - What is that weird saying? “There is more than one way to skin a cat.” Essentially there isn’t one universal way to create a winning pitch deck. There is a range of opinions on the shoulds and should nots of pitch decking. The confusing part for you is, what makes sense for you and your business and who actually knows what they are talking about. Which brings me to my next point….

- Lots of people have no idea. There are a bunch of websites with pitch deck templates or even better yet software that creates a pitch deck for you. I have also worked with people who purchased pitch deck templates. And people who have paid someone on Upwork or Fiverr $100 to write their deck. They came to me afterwards because the decks weren’t good and they didn’t feel confident.

- Stage of company matters. The truth is that a deck for an early stage company (pre-revenue or little revenue) is going to be pretty different from a company that is in growth mode.  You need to remember that when listening to pitch deck advice.

- Industry is important. This pitch deck template and advice is for software entrepreneurs. There are plenty of businesses in industries that are raising VC money.

Who is this masterclass for?

•Founders

•Early stage B2B tech startups

•Who are pre-revenue or have little revenue (less than $2m)

•Looking for VC investment

•That already have an MVP and/or demo


Why do awesome founders suck at creating their pitch decks?

I think what is happening is that creating pitch decks is a learned skill. It seems like the kind of thing that anyone who has a great idea can create and it will be great.

The problem is that a lot of founders have great technical skills or industry experience but they don’t have sales skills. And many don’t have an MBA or some other fancy degree. They simply haven’t learned how to create a pitch deck for VCs.


FIVE COMPREHENSIVE VIDEO LESSONS ON CREATING YOUR PITCH DECK

Complete written instructions regarding every part of creating your VC pitch tech. Critiques of real startup pitch decks.

You will leave this masterclass with:

-A completed VC pitch deck that you created based on instruction

-A financial model in excel with a Profit & Loss Statement and Cash Flow Statement that you can share with investors

-A list of actual questions VCs have asked so that you can prepare for meetings.

-The confidence to know that your deck is rocking.

What’s in the course?

> Video trainings that explain exactly what slides you need in your pitch deck, the reason behind why you need these slides plus DOs and DON’Ts. Pitch deck template provided in PowerPoint and Google Presentation formats.

> Proven Excel financial model template with a video and written instructions that you can share with prospective VCs.

> PLUS a live Q&A discussion

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Katie has helped guide us through the raise process in terms of understanding what investors want, as well as the dynamics around building sound financials.
— Carmina Santamaria, CEO and Cofounder, Kwema

Your Instructor: Katie Bronnenkant

Hi, I am Katie, consulting VP, Finance to tech startups. I’m going to help you create your VC pitch deck so that you can get closer to securing funding to build your dream business. I’ve been working VC backed startups for the past decade and have helped raise over $200 million from investors. If you have been struggling to create your pitch deck or keep hearing conflicting advice about what goes in it, we are going to get along fine.

I really enjoyed working with Katie. She is very thorough and has superior analytical skills. Her attention to detail saved me valuable time and provided key insight in order to take next steps with my company.  I would not only refer her, I would definitely work with her again.
— Cristina Cannon, Founder Southern Attraction

Course Curriculum

Day 1: Introduction and overview: understanding the VCs point of view

Day 2: Your market: who, what, where, how many

Day 3: Business stuff: competitors, business model, how you get customers, milestones

Day 4: Financial model day 1

Day 5: Financial model day 2

Day 6: Pro-tips

Day 7: Live group call

FAQs

When Does the course start and finish?

The next session begins Wednesday, March 13th and never ends! It is self paced and all content is available online from day one.

How long do I have access to the course?

Forever! After enrolling, you get unlimited access to the course for as long as you like.

What is your refund policy on this course?

You have 10 days from the start of the course to request a refund. In order to receive a refund you must show me that you put in effort to create your pitch deck.

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